Things I've Learned From Being a Marketing Content Coordinator

Social Media Marketing

What is social media marketing?

Social media marketing involves the use of social media platforms to promote and sell a

company's products and/or services. Social media marketing provides an avenue for businesses to reach new and existing customers, engage with them, and promote different aspects of their business.

What are the benefits of social media marketing?

The goal behind social media marketing is typically:

• increase brand awareness

• increase website traffic

• generate leads and conversions

• increase audience

• build relationships with customers

To benefit from social media marketing, companies should develop a marketing plan that

involves creating unique and engaging content on all social media platforms. While creating

great content for customers is important, social media marketing goes beyond that. In addition to the content being published and shared, companies should spend some time on their social media channels engaging with followers, listening to their comments and feedback, and analyzing the results of each post.

Another factor of social media marketing is social media advertisements. Social media ads are a s not only provides valuable knowledge about customers, but also allows you to learn more about the content being published. Analytics can help you determine whether posts with videos are more engaging than posts with images, the best time of day to post, and which call to actions work well.

Another factor of social media marketing is social media advertisements. Social media ads are a great option if you have the funds to put behind your social media marketing. Social media ads allow you to reach a larger audience than the audience who is already following you. Social media ads also allow you to specify who to display ads to. Ads can be created to target audiences based on their demographics (age, gender, race, religion, income, etc.), interests, and more.

Currently, the major social media platforms are Facebook, Instagram, Twitter, Pinterest,

YouTube, Snapchat, and LinkedIn. While these are major social platforms, businesses will find

that they may not need to engage on all sites. Not all businesses will market and advertise on all the same sites. For instance, some businesses may not find much success on Snapchat and LinkedIn, and learn that their customers are not on those sites, thus they can be eliminated from the social media pool.

Businesses need to determine which social media platforms to use and then tailor their unique content to the specific platform it’s being shared on. For instance, Twitter has a character limit per tweet but other sites do not. While Twitter can accept shorter posts, businesses may not want to be so short with customers on Facebook and Instagram. Links can be shared in Facebook and Twitter posts but not Instagram, so businesses should find a way to get the same linked information to customers on Instagram. Tailoring content to specific sites will not only prevent customers from seeing the same content across all social media sites, but can help increase brand awareness, web traffic, and boost conversions.