HEY THERE!

Visually, the ad is colorful and direct. The close-ups of the gummies make the product instantly recognizable, and the cheerful jingle at the end ties everything together. Haribo doesn’t waste time with ingredient lists or hard sells. Instead it leans into emotion, the feeling of happiness that comes from something as simple as a gummy bear.

I’m a young, black millennial who loves writing. Whether it’s a short story, an anecdote with a comedic twist, or my personal thoughts on pa